Three hours late may not have been much in 2010, but on the 2016 internet, we might as well be posting the new Bronze promo in the 2010 archives. We blew it.
“Plug” is a departure from the past few rounds of Bronze projects not because it is in HD — not their first video to ditch the VX — but because it’s far more conservative with the nostalgic non sequiturs that made it one of the western world’s most ripped-off skate video franchises. At the same time, it’s a return to the late-2010s, post-Flipmode / pre-merch availability era that made us fall in love with the Bronze age. There’s a revived Phil Rodriguez not seen since the 2011 Q.S.S.O.T.Y Caviar days, an ender part from the venerable Trife alumnus William McFeely, and a loving tribute to the God K.T. in which he appears for one clip like Danny Way in Photosynthesis credits except way tighter — making “Plug” a two-sided love letter to new and old Bronze fans alike. Also shout out to Nick Ferro for consistently making all of us underweight skateboarders proud, part after part :)