The “return” of the full-length skate video is something that has been forecasted on such a loop that we can safely conclude it was never at risk of extinction in the first place.
However, in this past month, two of the year’s marquee releases both clocked in at a few minutes shy of an hour.
Palace’s Detroit 313 video is notable because it took seven years to film — an eternity in the social media era, and an echo back to skate videos’ blockbuster “golden age” when two or three full-lengths a decade was a reasonable cadence for a brand.
At a time when everything falls under the label of “content,” it is easy to fall into a routine. We are all guilty of it.
