We now inhabit a different world than the one that debuted Noah the Brand’s first video in October 2020. That premiere was projected onto a makeshift white sheet pinned to the Tompkins fence, at a time when nobody could hang out indoors en masse. Alex Greenberg’s follow-up to Jolie Rouge is unbranded (that random dude in the comments asking what happened to the Noah skate team will remain perplexed), but feels like a continuation of that initial project.
Much of the core of that original roster — Homies Network extended family, a Frog dude or two, Troy Gipson — remains in-tact, except this time just as friends rather than endorsers of soft goods. Much Needed After a Long‘s biggest surprises come from its cameos though: Ewing Awala and Carl Depaulo’s fakie bigflips, Jasper Dohrs unlocking a third level of the already skate-blocked monument at Washington Square Park, and Jake Church charging at the Stuy Town curb faster than anyone ever needs to charge at a curb.
It makes sense that by the time this one ends, the pole-on-the-ground-as-a-spot phenomenon reaches its natural galaxy brain conclusion.