‘THE BUTTERFLY’ — The Latest Video From Violet

Bill Strobeck’s Violet imprint just dropped their first longish-form video since the inaugural Violet promo from last spring. “THE BUTTERFLY” is an Efron Danzig part (real name, for those who don’t know) intro’d by a montage from the rest of the team: Troy Gipson, Kyle Teh, Seven Strong, Auguste Bouznad, Patrick O’Mara and Kris Brown.

Yelled at the screen in shock when that Rodney Mullen-esque ender came out of nowhere — a Muni crowd pleaser very much in the mold of the kickflip front 5-0 line from Harry Bergenfield’s Down Bad video that made Efron a fan-favorite. Have a look at the bench-to-planter combo that Patrick O’Mara 5050’s into the street next time you’re cruising down Park Avenue, too.

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Supreme’s ‘Play Dead’ Video Is Now Live

Writing in 2019, when “cherry” snagged the top spot in QS Readers Poll results for best videos of the 2010s (voting for this year’s opens soon!), Boil the Ocean remarked “that it is easy to forget the gamble that “cherry” represented roughly one eternity ago.” The gamble clearly worked, and “BLESSED” felt like a result of the creative blank check a film studio gives out when someone’s first feature breaks expectations.

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No Venmo in Canada G!

Congrats to Marcello Campanello for going pro for Max Allure last week 🏆 Came across this loosies comp on YouTube just after it went down. Also, run back our interview with Marcello from a year ago in case you missed it, and maybe there’s another lil’ surprise due on here soon ;)

ICYMI: The teaser for Supreme and Bill Strobeck’s new video, Play Dead, dropped on Friday.

DUPLEX 4 coming soon. This YouTube review of DUPLEX 3 should get you hyped.

Crazy Ass Paterson Skaters posted the recap from their second “Land or Slam” event, where they just mob to street spots throughout Paterson, New Jersey giving out cash + product for tricks. It has the freeform feel of a skate contest from a distant past, just done for the sake of doing it. That tre flip into the kinked bank downtown and the one-foot hill bomb were wild 😮

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‘Much Needed After a Long’ — The Latest Video From Alex Greenberg

We now inhabit a different world than the one that debuted Noah the Brand’s first video in October 2020. That premiere was projected onto a makeshift white sheet pinned to the Tompkins fence, at a time when nobody could hang out indoors en masse. Alex Greenberg’s follow-up to Jolie Rouge is unbranded (that random dude in the comments asking what happened to the Noah skate team will remain perplexed), but feels like a continuation of that initial project.

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Breeze From the East

Our webstore is now chirping with summer QS goods. Thanks for your support, as always ❤️ Available in U.S. QS accounts now. Arriving internationally now 🌏 Photo via Prov Tokyo.

This video rules: “Nice On” by Par Skateboards out of New Jersey. Perhaps the first skate video to be cross-edited with golf footage, so if golf hits the #trendwatch, you know where the nascency was. Otherwise, an all-around inspirational watch on the levels of fun you could squeeze out of hanging out in a industrial park with your friends.

“What happens when Kim Kardashian posts a picture wearing one of your hats?” Village Psychic spoke to Jerry Hsu about the ins-and-outs of starting a brand in the era where everyone has a brand + about the 1993 Foundation team, naturally.

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