‘Much Needed After a Long’ — The Latest Video From Alex Greenberg

We now inhabit a different world than the one that debuted Noah the Brand’s first video in October 2020. That premiere was projected onto a makeshift white sheet pinned to the Tompkins fence, at a time when nobody could hang out indoors en masse. Alex Greenberg’s follow-up to Jolie Rouge is unbranded (that random dude in the comments asking what happened to the Noah skate team will remain perplexed), but feels like a continuation of that initial project.

Keep Reading »