Snack Language

Congratulations to John Gardner on the pro board ♥ There are few skaters as contagiously fun to watch as John, and if getting people hyped to skate is the principal purpose of why we have pro skateboarders to begin with, John should’ve been pro ages ago :) Creature dropped a remix of his footy from the past few years to illustrate that exact point. Photo by Nik Stain.

Can’t think of a recent skate commercial that was this good. Philly Santosuosso and a friend pay homage to Spike and Mike’s “Is it the shoes?” Jordan ad on the occasion of Philly’s new Venture truck. The execution is just so, so good, right down to every little detail. Give everyone involved a raise.

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Still devastated after finding out that his Yeah Right! part was fake back in September. Never thought Takeshi 6ix9ine would be the one to ruin all of our childhoods…

Crawled under a rock Friday morning? Dime’s Knowing Mixtape Volume 2 is live.

Safe to say that Marcello won the Pyramid Ledges best trick contest that Jenkem has going on. Wow.

Rashad Murray’s part in the D.C-based Bottleneck video rips.

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Branding Masterclass — Trucks

Words by Frozen in Carbonite
Collages by Requiem For A Screen

Few choices in life communicate as much about their owner as the skateboard truck. Board companies vary by woodshop, clothiers get bought out by global conglomerates, shoe brands come and go at the mercy of the vicissitudes of fashion, but the Big Three (plus one?) truck brands remain with consistent brand narratives that — for whatever reason — synergize with the most mindblowing slogans in the culture.

With that in mind, and with no end in sight to the #trend of starting brands, we will deconstruct the marketing tactics of the Big Three (plus one?) truck companies, focusing on their most iconic and immortal slogans.

Join me, won’t you?

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