Nik Stain grain by Pauly Coots 📸💞
“There also might be a slight difference in the value of technicality. I think a nollie crook means more to us out here than it may out west to you.” Heckride has a #longform interview with the man behind the lens of many of your favorite clips, Paul Young.
“Then I counted Tyshawn’s part and he only has 32 tricks in Blessed which was his S.O.T.Y. part. It made me realize that it’s not necessarily the quantity of tricks that makes a part good.” Korahn Gayle chats about some of his biggest influences for Slam City Skates’ “Visuals” series.
Can’t imagine many local residents are bummed about this, but something for the “Summer Trip to New York” video-makers to keep in mind: you’re not gonna have an easy time getting an Airbnb in New York.
Cyrus really elevated the bar on tricks that utilize the re-built fountain ground at Flushing in his new HUF commercial. Wow.
Enjoyed this quick Jasper Stieve part from Venture and NJ Skateshop. (You should rewatch his Sportsmanshit section, btw.)
Lots of interviews this week…
“[The spot has] got to have some element that makes it weathered, so not everybody wants to skate it. But the people who do want to skate it really want to skate it.” John Gardner’s discusses presidential aspirations with Fred Gall as his V.P. in his interview from the June issue of Thrasher, which is now online.
Congratulations to John Gardner on the pro board ♥ There are few skaters as contagiously fun to watch as John, and if getting people hyped to skate is the principal purpose of why we have pro skateboarders to begin with, John should’ve been pro ages ago :) Creature dropped a remix of his footy from the past few years to illustrate that exact point. Photo by Nik Stain.
Can’t think of a recent skate commercial that was this good. Philly Santosuosso and a friend pay homage to Spike and Mike’s “Is it the shoes?” Jordan ad on the occasion of Philly’s new Venture truck. The execution is just so, so good, right down to every little detail. Give everyone involved a raise.
Still devastated after finding out that his Yeah Right! part was fake back in September. Never thought Takeshi 6ix9ine would be the one to ruin all of our childhoods…
Crawled under a rock Friday morning? Dime’s Knowing Mixtape Volume 2 is live.
Safe to say that Marcello won the Pyramid Ledges best trick contest that Jenkem has going on. Wow.
Rashad Murray’s part in the D.C-based Bottleneck video rips.
Words by Frozen in Carbonite
Collages by Requiem For A Screen
Few choices in life communicate as much about their owner as the skateboard truck. Board companies vary by woodshop, clothiers get bought out by global conglomerates, shoe brands come and go at the mercy of the vicissitudes of fashion, but the Big Three (plus one?) truck brands remain with consistent brand narratives that — for whatever reason — synergize with the most mindblowing slogans in the culture.
With that in mind, and with no end in sight to the #trend of starting brands, we will deconstruct the marketing tactics of the Big Three (plus one?) truck companies, focusing on their most iconic and immortal slogans.
Join me, won’t you?