Carhartt WIP’s ‘PRECIOUS’ Video Is Now Live

Carhartt WIP’s follow-up to 2022’s Inside Out is now live. While that one was entirely filmed on Euro trips, Precious is a half New York / half L.A. production featuring an ever-expanding team that now includes Eddie Cernicky, Jackie Michel, Ewing Ayala, Noah Mahieu, Tanner Burzinski (who fits right in as the team’s one and only tech lord) and more.

Don’t know what’s more surprising: the fact that the Joseph Campos bank on Water Street is just a “spot” now, or that people are still finding tricks to do on the Mraz bank-to-hubba in The Bronx? Eddie Cernicky steals the show on both.

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A Video For The Social Distancing Era: Carhartt WIP Social Remix

We all agree that conversations about Instagram are an egregious insult to our short time on earth. Yet, we cannot help ourselves. How do we crack the algorithm? How do we attain #maximum #exposure? How do we make a million dollars doing not that much, or at least get a follow-back from @emrata to give us a reason for getting up in the morning?

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Welcome To The Party

The classic “We’ve been stuck at Columbus Park all day but at least there’s a pretty sunset”-photo. Any skaters ever from these buildings?

2020 Unity

“Are you getting the Travis Scott SBs?”
“Yeah, we’re getting them. We’re doing a raffle over the phone — you just have to sing a Travis Scott song right now. Just tell us which one, and we’ll drop the beat.”

Area Code is a new full-length video out of The Bronx by Edgar Padilla. Features an opener from Angel Fonseca, and an ender part from Olu Stanley. And like any video out of The Bronx, it feels refreshingly different than the Tompkins-Mural Ledge-Pyramids Ledges-whatever circuit we find ourselves in on a typical #content hunt.

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