The end-of-the-year issue of The NYT Magazine has a feature on influential people who passed away in 2012. One of them profiles Larry Stevenson, who invented kicktails on modern skateboards, and is thus responsible for every big flip in Pretty Sweet and every crooked grind combo in Parental Advisory.
The first, all Mini DV installment of the Death Video series. Not to be confused with Death Skateboards; it’s just a bunch of kids ripping around the city and indulging confrontation with security more than they probably should.
QS Sports Desk Play of the Week: Darren Collison’s buzzer-beating, overtime-forcing desperation three v.s. Oklahoma City. J.R’s buzzer-beater v.s. the Suns was a leading candidate, but all Knicks plays from the past week got disqualified based on how hard they blew it against the Kings on Friday.
It turns out that the Slap message boards have a purpose beyond gauging imminent skate nerd critical darlings / future recipients of “Why isn’t he properly hooked up yet?!” inquiries. Slap, despite its many faults, is the internet’s leading destination for all things pertaining to Forrest Edwards. (Why isn’t he properly hooked up yet?!)
Amidst searching for a link to Edwards’ new video part (it got deleted), there was another thread with a photo of him back lipping a nine-stair handrail while holding a Little Caesar’s box. It looks like Little Caesar’s has done what many actual skate companies have been hesitant to do, and inked a long-term endorsement deal with one of skateboarding’s few genuine characters. If the prime Russell Stover product placement in the teaser for his new part is any indication of a future business relationship, then Edwards may already be two steps ahead of the entire skate industry.
In the same thread, someone posted a similar photograph of Eric Koston from over ten years ago. Given energy drink companies’ monstrous (right?) involvement with skateboarding these days, it’s odd that pizza chains haven’t approached more skaters with sponsorship opportunities. Based on a large sample size of acquaintances, pizza appears more frequently in our day-to-day skateboard activities than energy drinks, which are typically only useful for 3 A.M. drives on road trips. (“I’d drink a tall can of Monster and get through at least three states, easy.” — Marquez.) Dominoes, Pizza Hut, Little Caesar’s, Papa John’s, high-end spots like Grimaldi’s, and even Two Bros are missing out on a bountiful pool of endorsements.
Below is a diagram of pizza giants, and their projected corresponding skate industry equivalents.
As overzealous YouTube commenters continue to lament the decline of skateboarding’s holiest week, they are losing sight of the real tragedy. Reality show antics and failed attempts at creating tension between a bunch of bushy-eyed youngsters looking to “make it” in skateboarding are secondary issues. The real thumbs down of the One in a Million legacy is Forrest Edwards quietly continuing his brilliant work in relative obscurity.
Below is a teaser for the Wild Power video, in which he tastefully interpolates the opening scene of the not-so-subtle red state favorite, and Oscar-winning film, Forrest Gump. Either we all have a superficial understanding of how the skateboarding industry works, or Forrest Edwards’ low-key position on the Toy Machine team is a colossal missed opportunity in playing to (and eventually monetizing) his status as a crowd favorite. It’s like if the Sacramento Kings benched Ron Artest for the entire season after the trade with the Pacers.
One is left to wonder: If the current crop of OIAM contestants received the chance to shine without high ollie contests and board set-up challenges obstructing their path, how much different would their post-OIAM fates have been, especially if Forrest Edwards continues to toil outside of skateboarding’s focal spotlight?
Thanks to Brian on Twitter for the tip. There’s no release date for Wild Power, but everyone is looking forward to it.