Carhartt WIP’s ‘PRECIOUS’ Video Is Now Live

Carhartt WIP’s follow-up to 2022’s Inside Out is now live. While that one was entirely filmed on Euro trips, Precious is a half New York / half L.A. production featuring an ever-expanding team that now includes Eddie Cernicky, Jackie Michel, Ewing Ayala, Noah Mahieu, Tanner Burzinski (who fits right in as the team’s one and only tech lord) and more.

Don’t know what’s more surprising: the fact that the Joseph Campos bank on Water Street is just a “spot” now, or that people are still finding tricks to do on the Mraz bank-to-hubba in The Bronx? Eddie Cernicky steals the show on both.

More »

A Video For The Social Distancing Era: Carhartt WIP Social Remix

We all agree that conversations about Instagram are an egregious insult to our short time on earth. Yet, we cannot help ourselves. How do we crack the algorithm? How do we attain #maximum #exposure? How do we make a million dollars doing not that much, or at least get a follow-back from @emrata to give us a reason for getting up in the morning?

More »