With the world’s population of skateboarders rapidly approaching one billion, skate videos now, more than ever, are exercises in personnel management. Who gets their shine and for how long before we scroll to a “Pop The Balloon” video?
And skate shops — even moreso than the mega-teams housed under footwear giants — have to toe the line between the kids on team skating eight days a week, the O.G. who’s going for that last big score, the grom who you throw in to be encouraging, and the recovering maniac who’s been skating since the 80s that insists he’s gonna come out and get a clip before deadline. Before you know it, your video is four hours long.
