
“‘Cause you know I’m doing 300,000 every week! Unless they take the shit down, then I gotta throw it back up. Start me back at the beginning, but I’m still killin’ ‘em.“
Skateboarding is finally getting its head on straight and taking some welcome cues from the rap music media world. As we enter an age where everyone is good, and essentially spending their adolescence tailoring their skills in well-built skate plazas, personality-building supplementary materials may be needed to help distinguish Cory Kennedy from a kid that skates like Cory Kennedy. And this means more than just a Crailtap “Fives” where Mike Carroll’s status as the world’s greatest skateboarder is reaffirmed. Anyone can rap about coke, fat asses, and Louis Vuitton, much like anyone (well, anyone who’s good) can nollie flip a fourteen-stair nowadays or switch crook a gnarly rail, but it will be the behind the scenes videos that help us decide where our allegiances with various athletes stand. Just as long as no one gets shot.
Yums, a shoe brand spearheaded by Soulja Boi, one of the greatest internet marketers in the history of the medium (I say this with utmost sincerity — you don’t have to like him, but if you disagree, then you’re wrong, simply put) took a saavy WorldStar-esque spin on the world of skate gossip in relation to the Manny Mania fight that seems to have eclipsed every other New York related skate event this past summer. We can only hope that this is the beginning of an endlessly entertaining path of Kat Stacks videos victimizing Alex Olson, or maybe a skateboard equivalent of the “oh you mad ’cause I’m stylin’ on you” classic.
(Stating this for no reason: The black suede Stevie Reebok is one of the most underrated skate shoes ever, if you have some pairs buried under your house because they were selling at stores for $30 at one point, e-mail me.)
Spotted via 48 Blocks. The fakie heel nosegrind at the end of the Pulaski line is pretty sick.




Central Park, NY







