When choosing a headline image / thumbnail / still from this crew, it’s so easy to go with some shit they’re about to skate into because it mimics the experience of first watching the video. Like, “is this dude actually about to do this?” When the answer is “no” — at least to run up a couple slams before cutting to the make — it’s always a full body battle with ten types of sandpaper ground until the glory of the rollaway.
Of all the wrestling-ass malarkey that we trick ourselves into doing, anticipating the footage of tricks on magazine covers — especially Thrasher covers — occupies a special place. Like, we watch the video mentally ignoring the fact we don’t already know what the ender is going to be. Louie Lopez alluded to it in his Village Psychic thing where he made clear his attempt to ensure the cover trick wasn’t the ender, but alas, it was.
You might remember Decline’s first video, Xola 955, which made the rounds on Free and some of the European media platforms a year ago — it included the clip of the guy flying perpendicular into a wall, and down a drop for a frontside wallride burned into the memory of anybody who saw it.
Decline is a skate crew based out of Mexico City, and ever since Xola 955 wrapped up, they’ve been filming for Lo Siento Emmett, the video we are honored to bring you today.
We all agree that conversations about Instagram are an egregious insult to our short time on earth. Yet, we cannot help ourselves. How do we crack the algorithm? How do we attain #maximum #exposure? How do we make a million dollars doing not that much, or at least get a follow-back from @emrata to give us a reason for getting up in the morning?
