Cannot imagine that many people have the ten-year anniversary of a random web video pinned on their calendar, but it should be pointed out that the Johnny Wilson x Nike SB “CORE” edit celebrates its tenth birthday this week. “CORE” was a watershed moment around the hallways of the QS office. The brand that sponsored Ishod, P-Rod and Koston corralled a bunch of early-20-somethings shredding New York and uploading it to a filmer’s video page, added in a young Pulaski legend undergoing a career renaissance, a Danish ledge lord, an Australian with a beautiful voice, and a teenager who had already switch flipped over Blubba — and sent them on a low-stakes, one-van trial trip through Upstate New York. (Fun fact: did you know that on paper for the powers that be, the trip was billed as a Nike SB Apparel trip?)
The resulting pilot video was a success, and the subsequent projects that built on this formula became a focal point of the QS newsroom in the ensuing decade.
But perhaps most important — as we sit here ten years later — is that everyone featured in that video, particularly the nucleus bound by those Johnny Wilson Vimeo uploads is doing …great.
