4Ply Magazine | Quartersnacks

Shrinking Attention Spans & The Search For the Perfect-Length Skate Video

Features & Interviews November 15th, 2023 · 12:00 am · 5

📝 Words by Mike Munzenrider
🎨 Collage by Francesco Pini
📊 Data Analysis & Graphs by Pete Glover of 4PLY Mag
📼 Data Courtesy of SkateVideoSite

It has never been easy to make a full-length skate video. Today, it might be harder than ever.

If you’re Josh Stewart, owner of Theories of Atlantis Distribution and the filmmaker behind the Static series, videos just take time. So much time, in fact, that he says Brett Weinstein, who stars in the forthcoming Static VI [58 minutes], put out a half-dozen other video parts with his Chicago crew, Deep Dish, in the time it took to finish the latest Static.

Or, if you’re a company man like Deluxe team manager and videographer Tim Fulton, you’re fighting everyone else’s schedule. If someone on Real has enough footage for a part, Fulton says, it’s unlikely everyone else is also close to completing a part — and even then, skaters are eager to get their footage out. So they put it out.

4PLY Presents: The 2022 #QSTOP10 Analysis

Daily News February 6th, 2023 · 12:00 pm

Words + Data By Pete Glover and Harrison Lisewski C/O 4Ply Magazine

You’ve seen the clips, now revel in a mountain of obscure statistical observations as provided by the numbers-obsessed nerds over at 4PLY Magazine in their full analysis of the 2022 #QSTOP10.

Just like they did for the 2021 countdowns (and the year before that), 4PLY has logged every skater, flip, grind, slam, line, replay, obstacle, spot, and source video into a giant dataset that was then analyzed from every conceivable angle.

The Best Skate Videos & Parts of 2022 — QS Readers Poll Results

Features & Interviews December 23rd, 2022 · 12:00 am · 27

Illustration by Cosme Studio
Ballot Count by 4Ply Magazine

It seems that the impossible has happened: we’ve tallied a QS Readers Poll, and there’s no Tom Knox in sight 😲😲😲

All jokes aside, beyond light output from Mr. Knox in 2022, this is perhaps the year that the multiple part approach wielded by S.O.T.Y. hopefuls began to adapt itself to people’s recollections of the past twelve months. Whereas in past years, when multiple releases tended to split the vote in clear favor of one over another, 50% of this year’s Top 20 parts are from the same five people.

Also worth noting that the point spread between slot #14 and slot #10 for single parts was four points. Maybe we introduce a runoff feature next year ¯\_(ツ)_/¯

The #1 video was a landslide.

If you are just joining us, this ranking was voted on by QS readers from December 5th to December 9th ✨

No Designer, No Entry

Daily News September 6th, 2022 · 12:00 am · 6

The Honorable Max Palmer with a cab-art ride seen in “Mettz Quest” • Photo via Paul Coots • Max also has a couple of clips in the Nike SB edit for the Faust Dunk release.

Summer’s over, school’s back, and it’s fashion week, baby! 👠 To celebrate, we’re doing a big sale on the webstore to help us clear out in anticipation for the fall. Use the discount code ENDOFSUMMER at checkout for 40% off. Expires E.O.D. on Friday, September 9. Tell a friend, to tell a friend, to tell a friend 💆🏼‍♀️ (Doesn’t apply to wax or sticker packs you sicko.)

“This skateboard rivalry is getting downright gnarly.” Pretty sure everybody agreed to move on from the A.V.E. bench’s relocation from New York to Philly after a string of memes last week, but then… the New York Post decided it was newsworthy, right down to quotes from A.V.E. and Harry Bergenfield. Didn’t have that one on the 2022 bingo board, that’s for sure…

“There are only so many synonyms for ‘gnarly’ and ‘smooth’ available.” 4Ply Mag created a statistical analysis of 2022 Thrasher captions, in addition to a Thrasher caption generator.

4PLY Presents: The 2021 #QSTop10 Analysis

Features & Interviews January 26th, 2022 · 12:00 am · 2

Words by Pete Glover C/O 4Ply Magazine

Wax up you trackpad and tighten your ethernet cable, because the team at 4PLY Magazine has diligently recorded all 9000+ points of data created by the Quartersnacks Top Ten countdowns of the year 2021.

We utilized the awesome power of high school level statistics to make a bunch of comparative charts and other observations — and then we took it even further by cross-querying those numbers against the 2020 #QSTOP10 dataset to see which directions skateboarding is trending.

It’s just like Moneyball, except absolutely nothing is at stake.