Bronze + Palace ‘Paramount’ Swedish Premiere Recap

June 6th, 2015 | 1:12 pm | Daily News | 6 Comments


We were fortunate enough to be flown out to Sweden on the occasion of DJ Thando’s (of Alltimers shirt notoriety) European debut. When not handling entourage duties or tending to his rider, we were given brief moments to sleep, and a small block of downtime to also orchestrate the Swedish premiere of Bronze and Palace’s cocaine-addicted Paramount video.

Sweden may be the fourth best place on earth to live, but we were in a dark pocket of the Scandinavian nation that did not know the word “wifi.” Forced to improvise, we attempted to create a mobile hotspot with a 4G iPhone, and later a 3G iPhone — only to wait thirty minutes for Blondey’s part to load halfway, twice. Then, a dark artifact from the past emerged to the rescue: a BlackBerry.

Many Swedish and American skate celebrities huddled around the three-inch screen to watch the twenty-minute pro-chiz PSA, as it was the only device capable of loading the project in its entirety. The video concluded with a text message from AT&T informing the owner of the phone that they just accrued $50 in international data roaming overages over the course of twenty minutes. We are proud to have experienced Paramount at the highest cost:screen size skate premiere ever held.

Don’t throw away your old phones, I think 56 nights crazy, and Kevin is the best.


Comment by another kid wearing huf classics
  • nollie back heel at 15:20 took lives

    June 6, 2015 @ 1:35 pm
  • Comment by baydestrian
  • If skaters mostly talk about pants then dudes will be talking about this video hella much.

    June 7, 2015 @ 1:04 am
  • Comment by Sid
  • i love the ambient/disco music that palace uses in their videos

    June 7, 2015 @ 10:09 am
  • Comment by zbornak
  • I like this video because it didn’t make me wanna quit skating like Propeller did…

    June 8, 2015 @ 9:25 pm
  • Comment by RockWell
  • Skating in Reebok workout and Tracky B’s. UK represent. Kate Moss. Yes Fam!

    June 9, 2015 @ 8:08 am
  • Comment by Clayton
  • Brrrrrrap. Bare murkiness innit?

    June 9, 2015 @ 8:07 pm
  • Leave a comment