Photo by Jared Sherbert
Keeping an almost three-year-long video under wraps — especially in the social media age — is next to impossible. Except all things considered, nobody really knows what to expect from Supreme’s upcoming “BLESSED” video, which comes at the tail end of a year already stacked with incredible full-lengths. We tried to extract as much as we could from Bill about the process behind the video, the legacy of the last one, and where they had to go from there.
Skateboarding seems like it moves faster each year. Between “cherry” and today, has any change in skating really surprised you?
I don’t know if much has changed in skating. All the social media stuff was going off when we were doing “cherry” already. It’s so crazy to make a video like this for two-and-a-half years, watching all these other videos come out while you’re filming it. You’ve got so much more to think about. Before, you weren’t worried about if somebody is gonna do tons of psycho shit at the spot that you just filmed something at before you have a chance to put it out.
Would you be watching new videos with that in mind?
Yeah, before the next trick comes up, I’ll be thinking, “This dude looks like he would skate the same kind of shit we were at.” Now, even if somebody posts of a photo of a spot, people might see it and think, “Oh, I forgot about that spot, let’s go there tomorrow.” We were skating this one spot for a while, and all of a sudden, somebody hit me up, like, “Dude, no one’s skated that shit for six years, and since you guys are skating it, people are trying to film there.”
Why do you think that happens? I’ll see it, too. A spot will have been sitting there forever, one guy tries, and it’s like, “Oh, you get 20 minutes,” then it’s in every video. It’s like a collective consciousness thing.
I don’t know, and I’m more into going to classic shit, you know? Like, if I’m going to L.A., I want to hit the school yards. In 15 or 20 years, people will still recognize those spots: “Courthouse, that’s New York, schoolyards are L.A.” They are going to rip out the little things that people hit, but in 30 years, those are going to still be here. I want what I make to last a long time. I’ve seen gnarly parts come out, but I just don’t like the spots.
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