Life in the Slow Lane

Austyn Gillette by Andrew James Peters. 2011.

An interesting quarantine contest would be best rendition of Fred Gall’s phone call to Tony Hawk, which Boil the Ocean just transcribed for posterity purposes. That means comic book renderings, live action re-creations, claymation, anime, abstract art, whatever. Kinda like a skate version of The Simpsons “Steamed Hams” remixes. Yes? No? Do we call a Zoom meeting to figure out logistics?

“The only TV show I’ve been watching is FaceTime with Mitch B.” Will Marshall is the latest guest on The Bunt. Will has a tactful ability to almost *go there* but he never quite goes there, unless of course, you skate for Bones Wheels ♥

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Branding Masterclass — Hubba Wheels

hubba wheels branding masterclass v2

Words by Frozen in Carbonite

Way back in college, my bros and I vibed the shit out of the business school dudes who walked around in three-piece suits: “Fuck those dudes! Could never be me, man. Just moving money from one place to another…”

Well, as with many things in life, the joke’s on me because, twenty years later, I’m over here Googling how to start an LLC ‘ n shit.

Truth be told, starting a business — via brands, entrepreneurship, startup culture, etc. — is [almost] cooler than skating! However, if you’re considering jumping into the fray of nascent skate brands and feel overwhelmed, one need only look to the heady pre-recession days of the mid-00s and study the most disruptive brand of the pre-Instagram era: The Hubba Wheel Company.

In order to learn something new — switch 360 flips, a musical instrument, lifting — one needs to observe as many examples as possible. Along those lines, we will examine the Hubba Wheel Company’s background and marketing tactics to deconstruct their most #disruptive advertisements. Join me, won’t you?

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