Sometime during those drunk final ten days of 2018 when no e-mails went answered, an associate mentioned the difficulty of isolating “trends” as we approach the final year of the decade. In this era of post-everything where the past exists at the same time as the future, what even qualifies as a #trend? Gone are the simple days of noticing a sudden spike in camo-panted legs at Tompkins, or bleached heads doing no complies and being able to declare: “trend!” No, in recent years, the #trendwatch has leaned towards psychological states of being, and on occasion, fully fallen short of fruition. Even something as under-a-microscope as “BLESSED” is a more refined version of what the same cast had already been molding since 2014.
And then, the associate says [name redacted for fear of “YOU’RE WHAT’S WRONG WITH SKATEBOARDING!” retribution], “What if the 2019 Trend™ is simply skating in really expensive shit?”
This goes beyond Dill or Dylan being inspired by Prada shoes, or Pappalardo waiting for a flight with his Louis luggage. Obviously skateboarders have been documented with nice shit before, but now, you open Instagram and see Lucien Clarke and P-Rod posting photos of them in Louis Vuitton outerwear within an hour of one another. Further out in the Instagram universe, in a galaxy most-closely observed by those who list their favorite skaters by handles rather than government names, there is a burgeoning sect of volunteer teamriders for Gucci, Versace, and Burberry. At a cultural crossroad where Playboi Carti is one of Jay-Z’s biggest influences, there seem to be two choices across all spectrums: reenact a skate version of the intro from John Shanahan’s It’s Time part, or take advice from the other Jonah Hill sports movie, which is, of course, “adapt or die.”