🧢 Classic QS arch caps available in the webstore 🧢
Congrats to Aaron Loreth on going pro for Limosine Skateboards ❤️ Aaron has a new part by Benny Maglinao out. As an added bonus, Farran Golding chopped up the audio of Trung Nguyen talking about Aaron’s 917 #2 section over the original part via Trung’s Five Favorite Parts installment.
Hugh O’Hare + some of the Travel Skateshop heads have a New Jersey-based montage out featuring a bunch gentleman who are exceptionally talented at manuals 📍
EC Melodi has a new one out entitled “Break Your Legs,” featuring favs like Akobi Williams, Coles Bailey, Myles Underwood, and more. Also includes maybe the most insane minute of slams in recent memory towards the middle.
There’s no part like a hometown part (or, let’s say home state part), and Jordan’s latest is a de facto sequel to his section in Broth, the New Orleans full-length that dropped late 2020.
Released by Ace (“ride these trucks or you’ll fucking die“) and under the direction of Broth videographer Charles Johnson, New Orleans skating always feels wholly of its own world — making the most of their scene, in a place truly unlike anywhere else in America. Had a chance to visit that Crescent Park pier they all skate over the holidays, and that wood ground demands an level of precision that you can only learn by having it be your local.
Words by Frozen in Carbonite
Collages by Requiem For A Screen
Few choices in life communicate as much about their owner as the skateboard truck. Board companies vary by woodshop, clothiers get bought out by global conglomerates, shoe brands come and go at the mercy of the vicissitudes of fashion, but the Big Three (plus one?) truck brands remain with consistent brand narratives that — for whatever reason — synergize with the most mindblowing slogans in the culture.
With that in mind, and with no end in sight to the #trend of starting brands, we will deconstruct the marketing tactics of the Big Three (plus one?) truck companies, focusing on their most iconic and immortal slogans.
Join me, won’t you?