TRENDWATCH 2012: Is This 2013’s Biggest T-Shirt?

For the second year in a row, the Palace triangle has dominated graphic tee shirt marketshare at Tompkins Square Park. That does nothing to stop eager trend forecasters from looking for the *next big thing* in the awfully difficult-to-predict world of graphic tee shirts.

A prominent Upper West Side ex-Lurker wearing a shirt to support his neighborhood gourmet / kosher grocer (pictured above, top left) is nothing out of the ordinary, but leading analysts have started to see this particular garment increase in visibility throughout the past six-month cycle of skate footage. Its most notable appearance was in a Barcelona-set Mark Suciu throwaway clip. Now that the shirt has been adopted by west coasters with east coast sensibilities, analysts scramble to determine if this 80th & Broadway establishment’s sole foray into graphic tees could dethrone the current London-based triangular juggernaut, and return a sizable piece of the market back to New York’s local economy (previously occupied by Autumn.)

If optimistic projections hold true, and this garment gains traction into our summer 2013 trend report, the implications would be immense. It would make Zabar’s the first kosher skate apparel company, possibly resulting in increased Jewish investment within skateboarding. Also, other New York-based grocers like Fairways, Gristedes, and even low-end outfits like C-Town and Associated would have no choice but to play catch-up in this largely untapped market.


  1. Will this also mean a switch in the predominant beverage of choice for New York skateboarders from 99 cent Arizona iced teas to Dr. Brown’s Cel-Ray soda?

  2. I will rep 83rd st. Gourmet Deli up the block for their Bacon egg and cheese forever (it is the best one in the city, not joking) but Zabar’s fresh squeezed OJ is on point. It is also somehow mad cheap so I’ve got to check the ingredients on that.

  3. I agree with Loxton and anyone else that mentioned anything about the Upper West Side. The Barney Greengrass shirt is a banger, but retails for $20. Zabar’s shirt costs $4.99

  4. Neuroeconomics at work is what this is.

    Ted Barrow = NYC transplant with good switch backside skills (ie, “Switch Backside Ted”) as your photo documents, and Mark Suciu = rad up-and-comer with inchoate ties to NYC, a la Ted Barrow. So there’s no coincidence. (Is that a switch backside 50-50 by chance?)

    No one owns NYC more than you do Snack, but it’s no real mystery why we see these sorts of things crop up in skate media as some kind of novelty kitsch that us New Yorkers or tranplants or whatever have come to expect; my Katz’s Deli ticket tee is one of my favorite non-collar-cotton-blend torso coverings after all.

    Like camo pants or sweats now, #phatstylze or #whitestylze, people want what you’re (or more exactly, the NYC skateworld’s) selling.

    Hoorary, hooray, hurrah, but just realize, that–I think anyway–more than any other skate mecca in history, whether it be DC, Philly or Huntington Beach, NYC is the easiest to penetrate, since all any would-be “Tompkins Locals” can “be down” as soon as they adhere to the trends you’re so diligently watching and reporting about.

    That is to say, originality in NYC is dead, and your site can be seen to be serving (pardon my passive/subjunctive explosion there) the “wannabe” masses as a sort of “Complex Magazine” for transplants and Connecticut rich kids alike.

    Yes, Ted Barrow also appeared in an Epicly Later’d with a Katz’s hat on, so don’t be surprised if Olson, Reider, or now Suciu, is wearing a shirt or hat from a legendary Jewish NYC delicatessen.

    Keep up the great work!

  5. Shit, Ted is skating non-switch in the photo, so fuck the rhetoric of the first couple paragraphs; the overarching point still stands though.


  6. Lucretius, although informed, I don’t think your point is entirely accurate. Any “would be local” is not down based on following new york trends, try as they might. Wether it be quartersnacks, flipmode, green diamond, dobbin, or whatever click you subscribe to (mind you all of us are friends) the connection, and being “down” is entirely based on like minded people that all skate and came up liking the same shit. I’m a bit older than most of these guys, and certainly out of the loop for the most part. But I didn’t come to new york and “get down” with whomever because of my dunks at the time. Its all just skateboarding, and making friends with people who make you laugh and are fun to be around. This scene is not as hateful or stand-offish as people usually make it out to be. And as Snack said wisely in an older post about Tompkins etiquette, we (would be locals) are not unapproachable by any means, just cuz they don’t say hi as soon as you roll into Tompkins or whatever spot. But hey, thats like, your opinion man.

  7. insider secret: the newstand on the NW corner of 79th and broadway is a loosie spot….

  8. Bosco, your comment proves why my point is completely accurate.

    My point has nothing to do with what it means to be down per se, it has to do with how the nyc “scene” seems to have become completely homogenized, since it’s all “just skateboarding” as you say.

    Either way, that Quartersnacks could be considered a lifestyle magazine and resource for denizens and poseurs alike to follow trends like sneaker freaks do on Hypebeast or in Complex is just and observation. One that doesn’t seem arguable; it’s just fucking true.

    No one gives a fuck if you say hi to them at Tompkins, and your arrogance is sort of off-putting, since you sound like a self-proclaimed taste maker of NYC skateboarding.

    It seems pretty clear that the dude writing this shit is just joking around with how the trends flow through the scene locally, and in skateboarding more generally. And so was I.

    So, “although informed” you missed my accurate point entirely.

  9. Lucretius you are an idiot and we should totally go on a date. You’re paying bitch.

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