Once The Chrome Ball Incident came around and monopolized the scanner-based skate site game, posts of old magazine scans became somewhat unnecessary. That’s why there hasn’t been one since November 2010. But after watching those R.B. Umali “Shoot All Skaters” episodes, it’s hard not to get nostalgic for more nineties east coast images, so we dug into a stack of old magazines to look for things that the internet’s leading skate magazine scanners have yet to unearth. Special thanks goes to Alex Dymond, as he donated the stack of mags depicted above, which included an October 1998 copy of The Source (ATCQ break-up issue.)
The following five interviews are from Fridge, which was an occasionally free magazine from the late-nineties. Its content was maybe 40% skateboarding (often east coast-centric), 20% snowboarding, 35% music, and 5% other stuff. It’s amazing that just ten years ago, people actually put money into *printing* magazines based on somewhat inconsistent interests. There was somehow an audience for a magazine that would interview Keith Hufnagel and Larry Holmes, provide a guide to shitty craft beers and snowboard boots, and review Less Than Jake, Björk and M.O.P. albums alongside one another all in the same issue (which, by the way, literally had a clown on the cover.) Nowadays, if you want to talk about, say, skateboarding, the Knicks, Atlanta rap, a concrete baseball diamond in the East Village, and a bunch of rich girl hangouts on the westside of Manhattan in one place, you pay $10 for a domain name and start a website.
March / April 1997
Got a kick out of this — a review for Red Bull when it first came out. Who would’ve thought it would turn into an empire based on being mixed with vodka and re-sold for $16. Surprisingly, a regular can hasn’t strayed far from its $1.99 price tag.