Whole Lotta Links

Didn’t do a Q.S.S.O.T.Y. thing last year, but obvs it would’ve been Brandon Turner — hard to think of a more inspirational moment in skateboarding from 2020 than him rolling away from Wallenburg. Jenkem has a 15-minute mini doc about Brandon’s journey back to full health and sobriety. Watching him return to that bridge is nuts.

Here’s a YouTube comp of T.J. footage off the Thrasher Instagram from the summer, which is just him cruising around midtown and Soho. Those middle of Broome Street lines are so sick.

A couple New York clips in Thomas Dritsas’ new part for Thunder. The bench to Big Belly trashcan on Wall and Water Street has fully turned into a full-fledged marquee spot this past year, huh? Shout out to the contractor who installed the mailboxes at the ender. Looks sturdy.

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Branding Masterclass — Trucks

Words by Frozen in Carbonite
Collages by Requiem For A Screen

Few choices in life communicate as much about their owner as the skateboard truck. Board companies vary by woodshop, clothiers get bought out by global conglomerates, shoe brands come and go at the mercy of the vicissitudes of fashion, but the Big Three (plus one?) truck brands remain with consistent brand narratives that — for whatever reason — synergize with the most mindblowing slogans in the culture.

With that in mind, and with no end in sight to the #trend of starting brands, we will deconstruct the marketing tactics of the Big Three (plus one?) truck companies, focusing on their most iconic and immortal slogans.

Join me, won’t you?

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