The Power of Marketing

subway-ollie marketing

A little known fact that came up at the time of our noseslide research in 2012: Eric Koston was not the first person to noseslide the curved rail at Philadelphia City Hall. James Frankhouse was. Even if Koston was the second to do it, he was still really the first. Why? Koston’s was in one of the biggest blockbuster skate videos of all time. James Frankhouse’s was in some Colorado shop video. (BTW, we’ll send anyone a care package if they could procure the part for online viewing.)

Any rich girl who vacations for a living can tell you about the value of #marketing and having a strong #personalbrand. Why would skateboarders assume that they are exempt from the rule?

While we were touting Koki Loaiza’s benchmark of being the first person to ever ollie over subway tracks, a commenter (“cheese”) insisted that “my n*gga Mike from the Bronx” had done it a year earlier. He had proof, in the form of a 240p YouTube upload from summer 2012. Why was M.N.M.F.T.B. not being properly credited for his achievement? Marketing, man. He did not have a filmer and photographer willing to stand in the middle of the tracks, access to New York Times editors’ ears, or a production team responsible for past subway-related successes.

Another commenter offered some friendly advice: “Mike from da Bronx need better marketing people fam.” “Cheese” took note and went on to make a 240p re-edit featuring the trick in question, as an effort to give M.N.M.F.T.B. the accolades that he never received.

The fancy angle from the Tengu video is cool and all, but you realize how little space there is between the board throwdown and the edge of the platform more here.