Anybody who follows professional sports knows that February is a deadzone. NFL is over, ESPN pretends to care about MLB spring training, 80% of the NBA is in a mid-season slump, and hockey is hockey. So in 2013, sports media decided to fill up February programming slots by giving the most ubiquitous athlete in the history of sports even more attention because of his 50th birthday. There may one day be a better player than Jordan, but there probably won’t be one with better marketing and merchandising. (See: Any Kobe shoe.) If you have been alive for over a decade, you’ve likely owned something with a Jumpman on it; Lebron could fulfill his promise of eight championships, and still wouldn’t make it to that level.
Jordan’s career had been as much about championships as sneakers and advertising. M.J. will forever be “the greatest,” because he existed at a moment when an athlete could revolutionize a sport to a point that his personal brand influences something as distant as skateboarding.
The shoe parallels are obvious: Anybody who saw the Bones Brigade documentary (it’s on Netflix Instant, by the way) remembered that the Dunk/Jordan 1 was a skater favorite long before skate boutiques got SB accounts. The Caballero (before it got cut down to the Half Cab) had a bit of Jordan DNA in its design. The brand would even become indirectly responsible for the unfortunate air bubble craze of the late nineties.
February is a deadzone for skate content too, so here is a look back at some of the skaters who have most visibly been inspired by Jordan, sometimes beyond mere footwear.
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Happy (belated?) 2013. Had to take the first week off. Anyone else make it through 2012 without finding out what Honey Boo Boo was or actually hearing “Gangnam Style?”
The First & Possibly Last Ever Installment of QS Sneaker News: 1) This is what New Balance skate shoes look like. P.J. Ladd seems to be their first teamrider, but bringing in Larry David might’ve been more of a power move. When is Saucony jumping in? 2) This is what
Dylan Reider’s Alex Olson’s Vans pro model would’ve looked like. 3) Guess who else is making skate shoes? Got ’em. 4) Looking for crusty size 13 Jordan 4s that were retroed in 1999? Skate around the West Village.
ATTN British people and other Europeans: Lost Art out in Liverpool will be carrying QS tees online and in-store this week, in the event that you don’t want to pay $30 shipping from the U.S. for a $25 shirt. For everyone else, black larges are sold out but all other sizes/colors are still available in our webstore.
Crailtap released a minute-long clip of Brian Anderson Pretty Sweet B-sides, and as a result, Quartersnacks will be offering its first ever internship position. We’re looking for part-time interns to re-dub skate noises over full quality Pretty Sweet footage of anyone in the video over 30 and Alex Olson’s part (Cory Kennedy’s pleasant surprise of a part is perfect as is) for re-edit purposes. Compensation will come in the form of maybe $100, drink tickets and first dibs on the aforementioned and any future pair of Jordans discovered on the street.
This clip contains more Rob Campbell footage than any other in recent history and a Woody Allen homage at the beginning.
Sweet Waste’s 2012 send-off clip featuring a grip of fools.
The teaser for the new PIT Crew video has a Tyler Tufty cameo (sorry about the Redskins) and looks like it will be an all-around sick video.
There’s a new follow up to last year’s Be Pretty video and draws inspiration for its music supervision from a much beloved New York skate video. Teaser here.
QS Sports Desk Play of the Week: What else could it be? J.R. Smith’s ultra fast-motion reverse alley oop off a pass that was too low for an alley oop. (Honorable mention: JaVale Mcgee dunking on two of his own teammates.)
Quote of the Week:
— Some Guy Who Likes Plan B Maybe a Bit TOO Much, via the Hella Clips comments on the first teaser for the Plan B video. (Would Plan B’s upcoming video project imply that full-length videos aren’t dead, contrary to previous reports?)
Updates should resume as normal this week. Have a good one.