Beyond their oh-so-2000’s shop name [abbreviation for “Soo Hot Right Now”] and them being one of the first stores in Germany to carry QS gear, we’ve always felt like kindred spirits with Munich’s finest shop. We’re both descendants of what scholars call “The Blog Era,” during which we synthesized the conversations of our wider skater social circle — centered around skateboarding but also touched on life, sports, partying etc. — and created an online publication out of it. In the time since, SHRN parlayed their weblog into a physical store; we became the thriving newsroom that you see before you today.