It seems like just the other day that Palace was a small U.K. brand buzzing with montages filmed on VHS tapes, and P.W.B.C. news segments aimed at a skate industry still coming to grips with how to use the internet. In the ensuing decade of successes, it has remained unshakably English in its vision — even the fact that Jamal Smith is the only American to turn pro for the brand rings of a certain “foreigners appreciating your homeland in a better way than you do”-type thing.
To the American eye, Palace rose to prominence in that void left by Blueprint at the onset of the 2010s. In the time since, the world of U.K. skateboarding feels like it became closer intertwined to our own. This of course is thanks to Palace, yes, but also because of things like Isle’s unanimously adored “Atlantic Drift” series, the Yardsale videos, Free becoming one of the best alternate channels for skate media, and the inspiring success of the Long Live Southbank campaign.
With little context for how the U.K. scene actually operates, we asked Farran Golding — the man behind many of the deep-dive features on the Slam City Skates blog — to interview Charlie Birch, Palace’s newest teamrider, who we don’t know all that much about on this side of the Atlantic ;)