Beyond Lucas Puig’s reputation as the quintessential European who “made it,” his sponsor history alone weaves his name into the skateboard culture of not only France and America – but also England, China and however many other countries in which he’s filmed video parts.
Born and raised in Toulouse, France, and traveling from a young age, Lucas had no desire to live elsewhere for some time. “I felt like I needed to be home,” he says of the gaps between skate trips. “That’s why I never moved to Paris or another big city.”
Five years ago, however, he relocated to the small Basque town of Biarritz. “We came here to be close to the beach,” Lucas says over the phone one morning. “For me, it was for surfing and for my girlfriend, it was for a different lifestyle. More chilled and less subways, less people. Just taking our time.”
This was the decade that the full-length skate video was supposed to die. We began the 2010s with everyone insisting that Stay Gold would be the last full-length skate video. Then, Pretty Sweet was supposed to be the last full-length video. Some people thought that Static IV would be it — the end, no more full-lengths after that. But I feel like I heard someone say Josh was working on something new a couple months back? Idk.
The experience might’ve changed. We’re not huddling around a skate house’s TV covered in stickers to watch a DVD bought from a shop anymore (if this past weekend is any indication, it’s more like AirPlaying a leaked .mp4 file via a link obtained from a guy who knows a guy), but the experience of viewing a fully realized skate video with your friends for the first, second or twentieth time is still sacred.
Just as we asked for your votes for the five best video parts, we did the same for the five best full-lengths: if you could choose the five videos that defined the 2010s, what would they be? The results were a bit more surprising than the parts tally in some ways, given that it felt like independent, regional and newer, small brand videos dominated the decade, yet Big Shoe Brands™ and Girl + Chocolate still made their way into the list. The top-heaviness of some companies or collectives was less of a surprise, in that certain creators loomed large over the 2010s.
Like the installment before it, this list is sans comment for 20-11, and then via favors from writer friends for the top ten: here are the twenty best skate videos of the past ten years.
“For Heitor what’s funny is that we saw that he’d bought shit on the website so I hit him up and told him I could send him some clothes.” Like a brand? Looking for a sponsor? Buy their stuff (using your real name!) and maybe you’ll end up riding for them and getting your entire order refunded ;) Danny Brady has an interview over on Free about his current role as the Palace team manager.
Any Skate Perception alumni read QS? Ty Evans and some other camera nerds created a microphone that can be plugged into modern cameras to record sound that mimics the audio from the VX1000. 300 bucks and still only available for pre-order. (No, this isn’t a sponsored post. Just crazy that’s where skate video technology is at right now.)
“We now enter a realm where seemingly everything been done, in which all eras exist simultaneously, where nothing and everything is cool and wack all at once everywhere.” Boil the Ocean re: what it takes to impress us in 2018, and Ty Evans.
Copies of Matt Velez’s new video, Calzone, are on sale. Another teaser here.
“This urgent, shouty Mannie Fresh anthem, a sort of primal materialistic scream from within a sumptuously appointed mansion, stands as the best song in any Ty Evans-helmed Film to date; paired off Lucas Puig’s luxury-brand tech, it makes a strong argument for the greatest song in any video ever.” Boil the Ocean offers up eight of Ty Evans’ best #musicsupervision victories, the man who introduced skaters to electro.