First Take — The New P.J. Ladd Video Part

Words by Frozen in Carbonite

Reclusive geniuses are an endangered species these days. In the current era of personal branding and ever-flowing #content, this state of affairs renders new material from one an #event — like that one new Harper Lee book or, as I referenced here, a hypothetical new Salinger novel.

After the Plan B video came and went with a single solitary trick, the long-awaited P.J. Ladd street (i.e. not filmed in a private indoor T.F.) video part occupied a mental space somewhere between Chinese Democracy and the Menace video.

Indeed, if I were in a barstool conversation with, say, Chuck Klosterman, the easiest way to convey what makes P.J. Ladd such an icon would be to say “He’s like the Brian Wilson of skateboarding” — an archetype-shattering, somewhat eccentric genius. However, once you shatter the mirror once — via a Pet Sounds or a PJLWHL — you can’t put it back together. That impact is one-time-only. What made PJLWHL so insane was that it was technically mindblowing and viscerally relatable (ledges alongside piles of snow, shredded Accels) at once. It was as if the exponential progression of Embarcadero — achieved collectively by Sanchez, Carroll, et. al. — had been recreated in one mind. Also, just like Brian Wilson inspired a legion of followers (like the dude from Spiritualized, etc.), Ladd created an entire genre of Boston ledge-tech assassins.

So, after a decade and a half, the most realistic expectation — as with Wilson’s 1980’s solo record — is quality work.

Which brings us to the outline of the part itself. Tricks, spots, and fits.

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