Shrinking Attention Spans & The Search For the Perfect-Length Skate Video

📝 Words by Mike Munzenrider
🎨 Collage by Francesco Pini
📊 Data Analysis & Graphs by Pete Glover of 4PLY Mag
📼 Data Courtesy of SkateVideoSite

It has never been easy to make a full-length skate video. Today, it might be harder than ever.

If you’re Josh Stewart, owner of Theories of Atlantis Distribution and the filmmaker behind the Static series, videos just take time. So much time, in fact, that he says Brett Weinstein, who stars in the forthcoming Static VI [58 minutes], put out a half-dozen other video parts with his Chicago crew, Deep Dish, in the time it took to finish the latest Static.

Or, if you’re a company man like Deluxe team manager and videographer Tim Fulton, you’re fighting everyone else’s schedule. If someone on Real has enough footage for a part, Fulton says, it’s unlikely everyone else is also close to completing a part — and even then, skaters are eager to get their footage out. So they put it out.

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Need To Know Basis — Three Skate Media Voices on the Economy of Sharing Spots

Intro & Interviews by Mike Munzenrider
Illustrations by Cosme Studio

What is your first reaction when you see a new spot on a friend of a friend’s Instagram page? Is it straight to the DMs for the address, asking around, or are you a D.I.Y. about it, seeking out context clues in the clip? Does it vary by situation: what happens when you, yourself, are in possession of a brand new spot? And how does one catalog such information?

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