Reclusive geniuses are an endangered species these days. In the current era of personal branding and ever-flowing #content, this state of affairs renders new material from one an #event — like that one new Harper Lee book or, as I referenced here, a hypothetical new Salinger novel.
After the Plan B video came and went with a single solitary trick, the long-awaited P.J. Ladd street (i.e. not filmed in a private indoor T.F.) video part occupied a mental space somewhere between Chinese Democracy and the Menace video.
Indeed, if I were in a barstool conversation with, say, Chuck Klosterman, the easiest way to convey what makes P.J. Ladd such an icon would be to say “He’s like the Brian Wilson of skateboarding” — an archetype-shattering, somewhat eccentric genius. However, once you shatter the mirror once — via a Pet Sounds or a PJLWHL — you can’t put it back together. That impact is one-time-only. What made PJLWHL so insane was that it was technically mindblowing and viscerally relatable (ledges alongside piles of snow, shredded Accels) at once. It was as if the exponential progression of Embarcadero — achieved collectively by Sanchez, Carroll, et. al. — had been recreated in one mind. Also, just like Brian Wilson inspired a legion of followers (like the dude from Spiritualized, etc.), Ladd created an entire genre of Boston ledge-tech assassins.
So, after a decade and a half, the most realistic expectation — as with Wilson’s 1980’s solo record — is quality work.
Which brings us to the outline of the part itself. Tricks, spots, and fits.
R.I.P. Shorty’s, a place that showed the world the positive power of skateboarders adopting a forgotten corner of the world, and being left the hell alone in it. QS is hardly a transition skating-based enterprise, but there was something magical about each and every visit we took out there, even if it barely involved skateboarding on some days. Grateful to have been a partof it insome tiny way. Thanks to Andrew and all of the boys, and best of luck on the next chapter.
“You wanted a skate shoe that you and Sheffey could go to the club in.” “That’s the goal, yeah.” A lot of guys who started brands give interviews about starting brands, but Sal Barbier is a guy who you should listen to if you want to hear a guy give insight on starting brands. Thanks for the shout out man ♥
I’ve heard friends who don’t skate anymore and barely follow skateboarding say Jamie Foy is their favorite skater. Can’t knock that one. He’s got a couple New York clips in this Jenkem video of a recent Diamond trip.
“Does US sports apparel manufacturer New Balance and its ‘Tricolor’ executive production team deserve credit and reciprocal shoe-purchasing decisions for coaxing forth the most complete PJ Ladd video section since the Iraq war’s onset?” — Boil the Ocean re: the rumored-to-be PJ Ladd part in the upcoming New Balance video.
Thanks to everyone who supported the QS For Street Machine project. Some stuff still left on the webstore. Anyone who ordered over the weekend should be getting a shipping confirmation in the next 24-48 hours :)
Quote of the Week: “Lil’ Uzi is rap Blink 182.” — Pryce Holmes