Way back when in the #90s, pay phones functioned as communication hubs for the Great American Skate Plaza. At my old local, Shafer Court, you could call the pay phone and, nine times out of ten, a gentleman would answer “Shafer Court — as if it were a place of business! — and tell you if anyone was skating, who was skating, and such. The pay phone across the street from Pulaski and the one (if I recall correctly) by the Embarcadero Carl’s Jr. — same shit. These phones, working in conjunction with pagers, served as communication nodes for the culture.
Of course, as cellular phone technology evolved, this quaint element of skateboarding fell by the wayside. That is, until the advent of Instagram. Specifically, skaters started using this mad futuristic technology to A) document their scene, and B) provide skate nerds the world over with access to a culture that they would have otherwise envisioned solely in the Theatre of the Mind.
@Macbalife is one of the leaders in this field (at press time: 292k followers). We sat down with its creator to gain some insight into one of the most notorious spots on Planet Earth.