In the latter half of the 2010s, POP Trading Company’s “POP Clips” — videoblog style reels of footage from the scene in The Netherlands and Belgium — singlehandedly programmed us away from the idea that skateboarding in those countries was predominantly done on/around cobblestones. (Still haven’t visited either, but you could understand why a McDonald’s brain might assume that, when in fact, the place’s spots can look like this.) These were lesser-known skaters, skating lesser-known spots, with every bit of the talent and style as those in Europe’s mega-scenes situated in London, Paris, Barcelona, et al.
Since crystalizing into a proper Brand, the crew moved away from the “POP Clips” in pursuit of, at first, the 2021 POP Promo, and today, into POP: The 48-Minute Video, which doubles as a scene video as much as one for a softgoods imprint.