Branding Masterclass — Trucks

March 27th, 2018 | 5:00 am | Features & Interviews | 21 Comments

Words by Frozen in Carbonite
Collages by Requiem For A Screen

Few choices in life communicate as much about their owner as the skateboard truck. Board companies vary by woodshop, clothiers get bought out by global conglomerates, shoe brands come and go at the mercy of the vicissitudes of fashion, but the Big Three (plus one?) truck brands remain with consistent brand narratives that — for whatever reason — synergize with the most mindblowing slogans in the culture.

With that in mind, and with no end in sight to the #trend of starting brands, we will deconstruct the marketing tactics of the Big Three (plus one?) truck companies, focusing on their most iconic and immortal slogans.

Join me, won’t you?

Branding Masterclass — Hubba Wheels

May 24th, 2017 | 5:00 am | Features & Interviews | 4 Comments

hubba wheels branding masterclass v2

Words by Frozen in Carbonite

Way back in college, my bros and I vibed the shit out of the business school dudes who walked around in three-piece suits: “Fuck those dudes! Could never be me, man. Just moving money from one place to another…”

Well, as with many things in life, the joke’s on me because, twenty years later, I’m over here Googling how to start an LLC ‘ n shit.

Truth be told, starting a business — via brands, entrepreneurship, startup culture, etc. — is [almost] cooler than skating! However, if you’re considering jumping into the fray of nascent skate brands and feel overwhelmed, one need only look to the heady pre-recession days of the mid-00s and study the most disruptive brand of the pre-Instagram era: The Hubba Wheel Company.

In order to learn something new — switch 360 flips, a musical instrument, lifting — one needs to observe as many examples as possible. Along those lines, we will examine the Hubba Wheel Company’s background and marketing tactics to deconstruct their most #disruptive advertisements. Join me, won’t you?