QS in Print: ‘What is Dime?’

dime in dank

Had the opportunity to interview Antoine Asselin and Phil Lavoie, two of the principal figureheads behind Dime, for Dank, everyone’s favorite grown and sexy Norwegian skateboard magazine. We discussed their origins, the invisibility of Canadian skateboarders, Peace Park, the mythology behind Eric Reidl, and more.

In the opinion of our award-winning international low impact skateboard media institution, Dime is the finest skateboard thinktank in operation today. There are a few great companies and crews out right now, but there is no other crew that incites envious feelings of “Damn, why didn’t I think of that?” to the extent that Dime does with their consistently brilliant output. (Check yesterday’s “Legend of Joe Valdez” video.) They make you laugh, say “holy shit,” and hyped to go skate all at the same time.

For a sample of the Dime crew’s ability to do all three of those things, we compiled a bunch of their Instagram videos into one ten-minute compilation a la Worldstar.

Dank No. 8 should be available in the States soon. Theories typically stocks copies, and Labor has sold them in the past. It’s pretty much the only magazine worth keeping back issues of going today. This edition also has a cool Bobby Worrest feature :)

Excerpt from the Dime interview below.

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Why did you guys stop using the logo with the girl throwing up the devil horns? What’s the story behind her?

Antoine Asselin: That girl fueled everything there is to know about Dime.

Phil Lavoie: There was a website called DoYouLookGood.com, which was like a Hot or Not sort of website. You put a picture up, and people rate it. Hugo Balek sent us a photo of this young girl throwing up devil horns, saying “Check out my new girlfriend” as a joke. We go “Ha ha Hugo, nice one,” and forgot all about it. A few years later, my homie is going through my computer and finds a photo of that chick way down in my downloads folder. He goes “Who’s this?” and we started getting so hyped on her.

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