In the age of 90-million-skate-videos-a-day, Palace videos are one of the sub genres of skateboarding that demand immediate consumption. Ironically, they always seem to drop when first world problems are rife for being problematic: it took me an hour to get through the six-minute “Reebok Loop” because I watched it eight seconds at a time as it loaded on in-flight GoGo Wifi, and the QS office premiere of Paramount involved a mobile hotspot and a Blackberry screen. Imagine bumping into a fellow skateboarder within an hour of the new Palace video dropping and you draw a blank on the day’s most pertinent talking point? Sounds like a nightmarish knot of anxiety.
V Nice, the company’s tribute to the most New York-ish L.A. non-spot in all of L.A. and Venice’s general iconic-ness within skate lore, was no exception. We watched half on Johnny Wilson’s iPhone in the rain, and the other in 45-second intervals via below-average hotel wifi. But like the old saying goes, if your biggest problems involve a start-and-stop premiere of Jamal Smith following up the most talked about Instagram video of 2016 with a full part in the same week, then you’re doing pretty good ;)
Also, a nollie 180 on flat is a really underrated way to start a line.
Also, watch this four-year-old PWBC iPhone clip if you haven’t in a while because it’s still the fucking best xoxo.