Chinese beer companies are getting into griptape, too.
Nike just dropped a commercial they shot on this China trip back in February. Despite the joyous end result of the team having fun via point-of-view angles, industry rumors first projected a much darker production. The initial pitch was believed to be skate version of the Prodigy “Smack My Bitch Up” video, where you witness a night through the eyes of a mysterious SB teamrider, as he indulges in debauchery that exceeds the worst of every degenerate Baker pro wrapped into one. The original Prodigy video had a twist in which it revealed its protagonist to be a woman, so the skate edition intended to shock viewers when they realize they have been watching notable midwestern sweetheart, Sean Malto, all along. The company decided to opt for a less risqué approach, and thus the G-rated production you see today. (That was probably never an actual rumor, but it’d be sick if it was.)
Volume three of the bro cam below. Just goes to show that you can never be too far from the T.F. to skate a police barricade off a ledge, and then proceed to do four flip tricks on flat for the remainder of the line. Features Theotis Beasley and Sean Malto.
Alternate YouTube Link: “PLUTO…”