Photo by Jonathan Mehring
There is always the one skate video project that dominates rumors and anticipation above all others. For the past year-and-a-half, that project has been the Supreme video, which we now know will be called “cherry.” We sat down with its creator, Bill Strobeck, to preview what we’re in store for without giving too much away.
Supreme has been around for twenty years and never had a full-on skate video. How did the idea to finally do one come about and how did you get involved?
My Cinematographer Project part had just come out [in spring 2012]. Kyle [Demers] saw my section and seemed hyped on it. He had recently started working for Supreme, and was wondering what everyone else has always thought: “Why has Supreme never done a video?” Them wanting to do one would always go back and forth a bit, but ended up not working out every time. Kyle asked me if I could do a little something for the shop. First it was supposed to be just a commercial. Dill was in town at the time and they wanted me to skate with him and Tyshawn [Jones]. We ended up making the “buddy” commercial and then Kyle asked if I would be down to make a full-length. The rest is history.
How did you pick the skaters who ended up being in it?
It was mostly who was already hanging out at the shop, like the guys who set up boards there, and some others who I had been working with at the time. Some of them were working on other videos, and some people got hurt. There were a lot of things that came into play later in terms of who was able to be in it. Also, it’s a shop video where there wasn’t a real team, but a team sort of got created along the way of making it, and I’m hyped on that.
Why has it taken you so long to make a full-length of your own?
Well, I need security. I live by myself in Manhattan and everything costs a ton of money here. I have to work for other companies to support myself, so there was no time to do a full video on my own.
Another brand once asked me to make one for them. I tried doing that for a minute, but it ended because they canned their whole skate program. I’m glad my first full-length is for Supreme.