The 2018 Dime Glory Challenge A.K.A. Montreal Fashion Week

The Dime Glory Challenge has been compared to Wrestlemania, it has been called an antidote to Street League, and a joke in the face of skateboarding’s road to becoming an Olympic sport. I have heard colleagues echo my sentiments about Dime being the only company whose ideas are worthy of jealousy. “You know that one Dime video where ___” is a frequent refrain among many of our peers.

How do you write about something that everyone is unanimously in love with for the third year in a row without veering into trite redundancy? Why is it impossible to see anyone who doesn’t like Dime as anything but a shameless contrarian?

Last Saturday, we woke up so excited that we showed up to the Challenge at noon, only to learn that it would not begin until 3 P.M. Our moderately day-drunk sights set on our fellow attendees: only a week removed from #NYFW, a buzzed “wouldn’t it be funny” soon turned into asking strangers for pictures of their outfits to pass the time and break some ice.

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