Skating writ large prides itself on a “no rules, bro!” ethos. #Menswear, an entity with which skating has become increasingly intertwined of late (via Vogue Skateboarding Magazine, etc.), has all kinds of rules. No black belt with brown shoes. No wearing white after Labor Day. One’s tie can’t go past one’s belt. Skating has no such faux pas — except for MAYBE brand-mixing — i.e. one can’t wear a Venture shirt if one is skating Indys or Vans socks if you’re wearing Nikes.
But what if I told you that skaters have curated their own sartorial code for decades — painstakingly color-coordinating their shoes, shirts, hats, and even spots? However, the modern-day thrift store aesthetic has left color-coordination by the wayside, even as color-blocking seemed to make a comeback last year, or some shit. So, in conjunction with New York Fashion Week, enjoy this retrospective of color coordination while you’re waiting to get into the Wang party or whatever.
Reclusive geniuses are an endangered species these days. In the current era of personal branding and ever-flowing #content, this state of affairs renders new material from one an #event — like that one new Harper Lee book or, as I referenced here, a hypothetical new Salinger novel.
After the Plan B video came and went with a single solitary trick, the long-awaited P.J. Ladd street (i.e. not filmed in a private indoor T.F.) video part occupied a mental space somewhere between Chinese Democracy and the Menace video.
Indeed, if I were in a barstool conversation with, say, Chuck Klosterman, the easiest way to convey what makes P.J. Ladd such an icon would be to say “He’s like the Brian Wilson of skateboarding” — an archetype-shattering, somewhat eccentric genius. However, once you shatter the mirror once — via a Pet Sounds or a PJLWHL — you can’t put it back together. That impact is one-time-only. What made PJLWHL so insane was that it was technically mindblowing and viscerally relatable (ledges alongside piles of snow, shredded Accels) at once. It was as if the exponential progression of Embarcadero — achieved collectively by Sanchez, Carroll, et. al. — had been recreated in one mind. Also, just like Brian Wilson inspired a legion of followers (like the dude from Spiritualized, etc.), Ladd created an entire genre of Boston ledge-tech assassins.
So, after a decade and a half, the most realistic expectation — as with Wilson’s 1980’s solo record — is quality work.
Which brings us to the outline of the part itself. Tricks, spots, and fits.
Was contemplating taking a four-day weekend and not posting Monday Links until Wednesday, but got enough people in the office to cruise around the internet for a bit. Russ got MVP, Phil got fired and Tyshawn fakie ollied a trash can in front of Supreme since the last Monday Links post, and all of those things feel like they happened a month ago…(Don’t know who took the photo above btw.)
Romain Batard uploaded a “Summer Trip to New York” montage with one of the cooler recent lines at Fredrick Douglas Plaza. Also, why does it seem like that spot almost exclusively appears in “_____ Trip to New York” videos?
Seems like it has been a big past couple of years for spots resurrecting. Here’s an interview about the effort to restore London’s Southbank undercroft to its original form from pre-2004. (Small Banks helllllooooo.)
Way back in college, my bros and I vibed the shit out of the business school dudes who walked around in three-piece suits: “Fuck those dudes! Could never be me, man. Just moving money from one place to another…”
Well, as with many things in life, the joke’s on me because, twenty years later, I’m over here Googling how to start an LLC ‘ n shit.
Truth be told, starting a business — via brands, entrepreneurship, startup culture, etc. — is [almost] cooler than skating! However, if you’re considering jumping into the fray of nascent skate brands and feel overwhelmed, one need only look to the heady pre-recession days of the mid-00s and study the most disruptive brand of the pre-Instagram era: The Hubba Wheel Company.
In order to learn something new — switch 360 flips, a musical instrument, lifting — one needs to observe as many examples as possible. Along those lines, we will examine the Hubba Wheel Company’s background and marketing tactics to deconstruct their most #disruptive advertisements. Join me, won’t you?
“It is best to always assume the potential to be cursed is near at hand to maintain ultimate protection.” Boil the Ocean on curses and hexes, and how skateboarding interacts with the supernatural.
“Truth be told, the part in The Fab Five when Chris Webber, Jalen Rose, Jimmy King, and them talk about how much they hate Duke is the sports doc equivalent of the triple-screen intro from Virtual Reality.” Frozen in Carbonite reviews The L.A. Boys, Colin Kennedy’s documentary about the creation of Gabriel Rodriguez, Rudy Johnson, Guy Mariano, and Paulo Diaz’s part from Ban This.
Kinda feel like the Kalis + Balbac interviews flew under the radar a bit because they were on Ride, but each installment has been great. The third and final one deals with a purported Smolik beef over Hubba Hideout claimers, not holding grudges, and a follow up on all the family + therapy stuff from Kalis’ Epicly Later’d.
Even before So Far Gone dropped and Herschel ate Jansport, Canada always had a hidden hand in shaping American culture. As skate scholars know, one of the most influential-yet-underappreciated thinktanks of 2000s skateboarding was Green Apple out in Winnipeg. The Bunt’s latest is with Mike McDermott, who brings us up to speed on Winnipeg’s best-known institution as it stands in the Trudeau era.