Frozen in Carbonite Presents — Song of the Summer x Video Part of the Summer 2017: The Summer of Angst

September 27th, 2017 | 5:00 am | Features & Interviews | 7 Comments

Words by Frozen in Carbonite

I turned 40 this summer. Eschewing a crazy-ass party, trip or any other type of midlife crisis-type behavior, I kept it mellow and went out to my local™ bar. Street skating over forty is unknown territory, but if you manage to stay fit, there’s what I call the Reggie Miller Effect: one’s physique remains essentially static, but one’s capabilities — whether because of reflexes or vision deteriorating — decline exponentially. It’s all about managing expectations. 360 flips might flip slower than in the past, but maybe one adds backside nosegrind reverts on small ledges to the repertoire. Other summer activities function in a similar manner; one might not be able to make it to OVO Fest, but maybe one could chill at one of those tiny New York hotel pools with a bag of tequila taped to one’s thigh.

This #frame gives one hope heading into the fall A.K.A. skate season. Indeed, while this may be the first S.O.T.S. x V.P.O.T.S. post without a part from an according-to-Hoyle physical release, at press time, we were still digesting the 917 and Traffic vids, plus anticipating the release of Sabotage 5. So with an eye towards hoody season, let’s take a look back at the songs and video parts that fueled summer ’17.

Skateboarding & Color Coordination — A Retrospective

September 6th, 2017 | 5:00 am | Features & Interviews | 5 Comments

A #NYFW Special Report

Words & Interviews by Frozen in Carbonite
Photo Collages by Requiem For A Screen

Skating writ large prides itself on a “no rules, bro!” ethos. #Menswear, an entity with which skating has become increasingly intertwined of late (via Vogue Skateboarding Magazine, etc.), has all kinds of rules. No black belt with brown shoes. No wearing white after Labor Day. One’s tie can’t go past one’s belt. Skating has no such faux pas — except for MAYBE brand-mixing — i.e. one can’t wear a Venture shirt if one is skating Indys or Vans socks if you’re wearing Nikes.

But what if I told you that skaters have curated their own sartorial code for decades — painstakingly color-coordinating their shoes, shirts, hats, and even spots? However, the modern-day thrift store aesthetic has left color-coordination by the wayside, even as color-blocking seemed to make a comeback last year, or some shit. So, in conjunction with New York Fashion Week, enjoy this retrospective of color coordination while you’re waiting to get into the Wang party or whatever.

First Take — The New P.J. Ladd Video Part

August 17th, 2017 | 12:44 pm | Daily News | 17 Comments

Words by Frozen in Carbonite

Reclusive geniuses are an endangered species these days. In the current era of personal branding and ever-flowing #content, this state of affairs renders new material from one an #event — like that one new Harper Lee book or, as I referenced here, a hypothetical new Salinger novel.

After the Plan B video came and went with a single solitary trick, the long-awaited P.J. Ladd street (i.e. not filmed in a private indoor T.F.) video part occupied a mental space somewhere between Chinese Democracy and the Menace video.

Indeed, if I were in a barstool conversation with, say, Chuck Klosterman, the easiest way to convey what makes P.J. Ladd such an icon would be to say “He’s like the Brian Wilson of skateboarding” — an archetype-shattering, somewhat eccentric genius. However, once you shatter the mirror once — via a Pet Sounds or a PJLWHL — you can’t put it back together. That impact is one-time-only. What made PJLWHL so insane was that it was technically mindblowing and viscerally relatable (ledges alongside piles of snow, shredded Accels) at once. It was as if the exponential progression of Embarcadero — achieved collectively by Sanchez, Carroll, et. al. — had been recreated in one mind. Also, just like Brian Wilson inspired a legion of followers (like the dude from Spiritualized, etc.), Ladd created an entire genre of Boston ledge-tech assassins.

So, after a decade and a half, the most realistic expectation — as with Wilson’s 1980’s solo record — is quality work.

Which brings us to the outline of the part itself. Tricks, spots, and fits.

Summer Mondays

July 3rd, 2017 | 1:58 pm | Daily News | 2 Comments

Was contemplating taking a four-day weekend and not posting Monday Links until Wednesday, but got enough people in the office to cruise around the internet for a bit. Russ got MVP, Phil got fired and Tyshawn fakie ollied a trash can in front of Supreme since the last Monday Links post, and all of those things feel like they happened a month ago…(Don’t know who took the photo above btw.)

Quick one of Sean Pablo at the Brooklyn Banks.

Omg, Kohlton and a Logan sighting in the same clip. Do we begin a change.org petition for a joint part? New summer iPhone montage from Genny.

There are a bunch of Alltimers boys in the Blue Collar Hardware video, made by the same minds as the Green Apple videos a la secretly some of the most influential videos of the past ten years / the first influence Peter cites in any Bronze-related interview / lol at people in comments calling it a Bronze bite.

Romain Batard uploaded a “Summer Trip to New York” montage with one of the cooler recent lines at Fredrick Douglas Plaza. Also, why does it seem like that spot almost exclusively appears in “_____ Trip to New York” videos?

LurkNYC put together another Hotel Blue montage + another NY Times outtakes clip.

Theories of Atlantis got all urban planner on us and broke down Robert Moses’ circumstantial influence on New York skate spots — though not sure Stuy-Town is really an actual spot for normal humans.

Seems like it has been a big past couple of years for spots resurrecting. Here’s an interview about the effort to restore London’s Southbank undercroft to its original form from pre-2004. (Small Banks helllllooooo.)

You probably caught this one already: Nick Ferro dropped a rad part for Grand Collection. No rapper did anything too cool with that beat and it’s sad :(

All the illicit uploads kept getting deleted, but Yaje’s part from Riddles is now online.

Tennyson came through with yet another 411 remix, this time of Kareem Campbell and Donger. Essential viewing, especially the Kareem demo / contest footage. Wow.

Both of these are heavy on the art and minimal on the tricks, but maybe you’re into that ¯\_(ツ)_/¯ … Krooked in NYC, and a longform “One Night in New York” Cons commercial with Aaron Herrington and Brian Delatorre.

Quote of the Week
Hungry Gentleman: “I’m thinking about going to Lil’ Frankie’s.”
Jesse Alba: “Damn, you have that much cash on you?”

When you wear a Saturdays hoody on your mixtape cover but your shit goes…

Branding Masterclass — Hubba Wheels

May 24th, 2017 | 5:00 am | Features & Interviews | 4 Comments

hubba wheels branding masterclass v2

Words by Frozen in Carbonite

Way back in college, my bros and I vibed the shit out of the business school dudes who walked around in three-piece suits: “Fuck those dudes! Could never be me, man. Just moving money from one place to another…”

Well, as with many things in life, the joke’s on me because, twenty years later, I’m over here Googling how to start an LLC ‘ n shit.

Truth be told, starting a business — via brands, entrepreneurship, startup culture, etc. — is [almost] cooler than skating! However, if you’re considering jumping into the fray of nascent skate brands and feel overwhelmed, one need only look to the heady pre-recession days of the mid-00s and study the most disruptive brand of the pre-Instagram era: The Hubba Wheel Company.

In order to learn something new — switch 360 flips, a musical instrument, lifting — one needs to observe as many examples as possible. Along those lines, we will examine the Hubba Wheel Company’s background and marketing tactics to deconstruct their most #disruptive advertisements. Join me, won’t you?