The Quartersnacks office abides by Young Dro’s “If it ain’t Ralph, it ain’t got nothing to do with us” rule. This means we avoid factory skate gear, but sometimes, you have to give credit outside the Lifshitz family when it’s due.
It turns out that Altamont is more than a sponsor-me tape consulting firm. They actually make clothes. Some of these clothes were thoughtfully made with broke skateboarders in mind. There has not been a more seamless appropriation of a socialite skateboarder’s nightly activities to his regular skateboard routine since the release of Dylan Reider’s (admittedly more fashionable) scene-friendly shoe.
Someone is going to point out that Nike already made a jacket that accommodates a six-pack, but they misunderstand the two respective companies’ target markets. Nike, as the world’s largest sports company, likely intended for their piece to hold a six-pack of a hydrating beverage like Gatorade or SmartWater. Altamont, as an employer of prominent beer-drinking skateboarders (and the non-beer-drinking Theotis Beasley, who, given his board sponsor, has invaluable firsthand experiences of sharing tour vans and hotels with the most infamous beer-drinking skateboarders that exist) only had one intention in mind, and that’s beer.