Gap x Wu-Wear Collaboration

September 30th, 2011 | 1:43 pm | Quarter-Diary | 9 Comments

In light of diminishing record sales, and in an effort to capitalize on the legions on YouTube users remarking “This is real hip hop that talked about real issues! Not that Lil’ Wayne and Gucci Mane garbage!” on their eighteen-year-old music videos, legacy rap groups from the nineties have been left to reach out for collaborations with companies that do not necessarily sponsor Rock the Bells.

So it was only natural that Wu-Tang (the most heavily romanticized group of this period) and it’s Wu-Wear imprint would reach out to America’s largest clothing chain for a collaboration.

Somewhere between this shirt…

…and Wu-Wear’s legendary Fila boot:

Came this Wu-Wear x Gap shirt for Fall 2011. Wear it to your first day of class under a contrasting hoody and you are bound to get plenty of “BRO! I FUCKING LOVE 36 CHAMBERS!” comments from dudes in Birkenstocks acting like the album just came out last week.

Purchase: $29.95 Wu-Tang Graphic Tee @ Gap.com

With Gap and Wu-Tang, the two largest entities of this American retailer / legacy rap group relationship paired off, the industry has began announcing future collaborations that strike a similar chord:

Boot Camp Click for H & M

The Beatnuts for Club Monaco

D.I.T.C. for J. Crew

Brand Nubian for Uniqlo

M.O.P. for Zara

Others are expected to be announced in the coming weeks. (Ja Rule is reportedly inking a deal with Armani Exchange as you read this.)

Wu-Tang is also expected to re-create this video inside of Gap’s flagship Midtown store in honor of the collaboration:

9 Comments

Comment by Swedish broads
  • http://www.flickr.com/photos/jeremiahvivo/5590590727/
    i guess BCC will have to wait..this are still in store out here!

    September 30, 2011 @ 2:11 pm
  • Comment by Sweezy F Wasty
  • Don’t forget, Wu Tang had a Dekline shoe as well.

    September 30, 2011 @ 2:15 pm
  • Comment by Clayton
  • the second button up shirt looks highly Quim-friendly.

    September 30, 2011 @ 3:20 pm
  • Comment by white yoko ono
  • imagine that there is someone in the world blessed enough to have access to that top shirt.

    September 30, 2011 @ 5:45 pm
  • Comment by heavily romanticized
  • wu is the truth, don’t hate. of course their recent stuff is (for the most part – fishscale was great) not that good, the old stuff (36 chambers, liquid swords, OB4CL, tical, return to the 36 chambers, ironman, supreme clientele, etc etc etc) are undeniably masterpieces.

    this collabo is corny as hell though. if they were smart they would take some pointers from autumn and just make pocket logo tees with the W on the front and something on the back; tompkins would be covered in them. although i guess that’s not the clientele that this collaboration is meant to appeal to.

    October 2, 2011 @ 2:46 am
  • Comment by Bosco
  • You’d think they would have worked with Aéropostale since they refference it on 36 chambers. Or maybe I just wish that since i’m a corporate slave now

    October 3, 2011 @ 11:40 am
  • Comment by dethtofalsepunx
  • nah chill

    October 3, 2011 @ 12:08 pm
  • Comment by b free
  • brand nubian and uniqlo should happen

    October 4, 2011 @ 12:38 pm
  • Comment by Where My Killa Tape At?
  • That shirt look like a curtain.

    December 17, 2012 @ 11:34 pm
  • Leave a comment





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