In light of diminishing record sales, and in an effort to capitalize on the legions on YouTube users remarking “This is real hip hop that talked about real issues! Not that Lil’ Wayne and Gucci Mane garbage!” on their eighteen-year-old music videos, legacy rap groups from the nineties have been left to reach out for collaborations with companies that do not necessarily sponsor Rock the Bells.
So it was only natural that Wu-Tang (the most heavily romanticized group of this period) and it’s Wu-Wear imprint would reach out to America’s largest clothing chain for a collaboration.
Somewhere between this shirt…
…and Wu-Wear’s legendary Fila boot:
Came this Wu-Wear x Gap shirt for Fall 2011. Wear it to your first day of class under a contrasting hoody and you are bound to get plenty of “BRO! I FUCKING LOVE 36 CHAMBERS!” comments from dudes in Birkenstocks acting like the album just came out last week.
Purchase: $29.95 Wu-Tang Graphic Tee @ Gap.com
With Gap and Wu-Tang, the two largest entities of this American retailer / legacy rap group relationship paired off, the industry has began announcing future collaborations that strike a similar chord:
Boot Camp Click for H & M
The Beatnuts for Club Monaco
D.I.T.C. for J. Crew
Brand Nubian for Uniqlo
M.O.P. for Zara
Others are expected to be announced in the coming weeks. (Ja Rule is reportedly inking a deal with Armani Exchange as you read this.)
Wu-Tang is also expected to re-create this video inside of Gap’s flagship Midtown store in honor of the collaboration:Tweet